It’s one of the busiest days of the year on Monday – football’s Transfer Deadline Day.   There’s no clearer example of our love as a society of deadlines and their effectiveness in getting people to take action as it looms.   We all respond to them, especially when it’s something you’re keen on but maybe you have some obstacles in your own mind preventing you from pulling the trigger.   It’s why sales campaigns work so much more effectively when they utilise deadlines, and th

I was out on the slopes last week, snowboarding in the Alps.   I’ve been snowboarding (almost) every year since I was a kid and it never gets old.   Also, January is a great time to have a break before I hit the ground running filming events, content and launch videos as we all settle into the year.   We’ve actually had a fair bit of snow in the Midlands recently, a handy reminder that Winter is well and truly here, despite the often mild and wet weather we’re used to.   Whic

My favourite topic of conversation at this time of year is Christmas films.   I think it’s a fascinating insight into what people love and the big winner, above all, is nostalgia.   For the record, the best Christmas film going is… A Muppet’s Christmas Carol.   Closely followed by Home Alone.   But it’s always up for debate and that’s the power of video, right? Year after year, we sit down and enjoy timeless classics, from Elf to It’s a Wonderful Life, Miracle on 34 th Stree