Nobody wants to be a rabbit in the headlights

By now, we’ve all had a good laugh at the Willy Wonka experience in Glasgow.

It’s the sort of event you expect to see on the third episode of The Apprentice that results in a double-firing by Lord Sugar.

But it’s also a pretty handy lesson that preparation is nine-tenths of the law – I might be paraphrasing there. 

It’s the same with video content.

The last thing you want to do is find yourself in front of the camera unsure of what you’re supposed to say – I can only imagine how the shell-shocked Oompa Loompas felt at Willy’s Chocolate Experience.

I’ve talked recently about recycling content, but what if you don’t have a backlog of content and you don’t know where to begin?

The reality is that some businesses lend themselves to video content more naturally than others.

That doesn’t mean there aren’t always things you can focus on, it just means you have to find the topics that resonate with your audience.

You don’t have to be working overtime to sell in your video content, but you do need to retain attention…

And that means entertaining, informing, and delivering value.

Maybe there’s a tip that people could find useful or maybe there’s mileage in showing people behind the scenes.

More important than anything else is that your video content is real.

It needs to be the genuine and authentic you – after all, it’s all about building relationships with your potential customers so that when you do have those conversations, you’ve broken the ice.

So, what’s your first video going to be?

Speak soon,

Ben