I love going to the cinema.
Give me any superhero film, any sci-fi flick, any biopic or any summer blockbuster, and I’m there.
And you might even tempt me to splash out on the popcorn for the odd horror movie or two.
Cinema has changed a lot in recent years, though, and getting people to fork out to head to the local multiplex has become harder than ever.
In fact, outside of sequels or big-name directors, there’s not many success stories in Hollywood over the last couple of years.
Look at the bill for this summer (Deadpool 3, Despicable Me 4, and a prequel to A Quiet Place) and you’ll see that.
The pressure’s on to deliver because we all have so many streaming options at home that people don’t feel the need to flock to see movies the day they come out unless they’ve got the watercooler effect.
Content is everywhere now and the way we consume it has changed – we’ve got a world of content at our fingertips.
And rather than bemoan that things used to be better (I’ll save that one for another day), I want to talk about the opportunity that presents…
Because more people consume content than ever and it’s easier to get your content in front of them.
Which means you can grab attention and get your message in front of more people who can buy from you – and that’s something I can help with.
Video is a powerful tool when deployed correctly and with events coming up, it could just be the perfect time to showcase what you do.
Speak soon,
Ben (The Video Guy)
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